Context Asia is a strategic advisory firm. We support international business leaders and investors whose interests are affected by shifting dynamics in Asia. We offer independent counsel, dedicated support, and an informed approach to projects with Asia touchpoints.
OUR APPROACH
Context Asia helps c-suite and board level executives understand and anticipate the impact of China and the wider Asian region on their ventures. We work with clients on a one-to-one basis to get to know their business, understand their goals and concerns, and co-create a bespoke scope of engagement. Our approach is interdisciplinary and cross-sector and we enjoy working closely with clients on long term strategic projects and rolling engagements.
OUR VALUES
We believe that a considerate approach to differing perspectives, cultures, and the global operating context is critical to strategic decision-making and mutual wins for our clients and their partners. This is the starting point for all of our work.
Experience
Context Asia is run by Abigail Howell and caters to the demand for one-to-one support and strategic perspective that she came across while working in industry and as a consultant in Beijing and London. Abi’s experience includes working with the leadership teams of funds, family businesses, and multi-national corporations in sectors including finance, mining, manufacturing, publishing and strategic communications. She has managed a variety of projects focused on Asia, speaks Mandarin, and holds a distinction for an Executive MSc in International Strategy from LSE with research on China’s political economy and economic initiatives. Abi’s interest in Asia stems from family history in the region including Harbin, Hong Kong, Tianjin, and Tokyo.